refers to a list of activities through a strategic framework promoting political parties in mainstream elections.
Election Campaign management activities include conducting pre-poll & post-poll surveys, social media management of political parties and contestants, booth level management using digital technologies. The blended campaign(including offline, online, advertising & traditional promotional strategies ) approach is an emerging dimension in modern elections.

We have dedicated resources across India for Opinion Poll & Election Survey services in India including pre-poll, exit poll & post-poll. Due to COVID 19, most organizations are preferring Telephonic surveys for maintaining social distance. Our team has immense experience in psephological research, analyzing the voting pattern among various socio-economic groups, caste & religions.

With over 560 million netizens, India is the second-largest internet populated country just after China. The Indian internet population is likely to reach 650 million figure by 2023. The massive penetration of smartphones is another reason why Politicians should concentrate on Digital Marketing for Elections & Political Campaign Management.

Social Media Networking becomes part and parcel of the life of urban Indian citizens. Tens of millions of people are active on Facebook, Twitter, Youtube, Instagram, Linkedin, Pinterest, and Quora in India. People’s average time spent on virtual media is higher than the mainstream media. So, brands unveil blended marketing (including offline & online) instead of depending upon traditional media alone.
Since 2014, political parties opened their digital windows and started concentrating on Facebook, Twitter & Youtube. New kind of political digital tribes has been originated by safeguarding the idea of different political paths like rightist, conservative, leftist, atheist & cultural patronage. These tribes adhere to different political parties and support them depending upon the roots of political thought and ideas.
Social Media is turned into an effective platform for systematic and planned political propaganda with an array of promoting sequential strategic messages among selected and targeted audiences.

India is one of the leading densely internet populated countries with 500 million users. New kind of digital tribes has emerged in India with the usage of smartphones, Social Media Networking, high-speed internet, high data usage through video content consumption via OTT platforms like Netflix, Amazon Prime & HotStar.
In Blogs and Social Media Networking sites, people are expressing their ideas, views, and political interests through content engagement, subscribing to Facebook Pages, or Instagram, Following Twitter profile or Youtube. Social Media Networks use AI and Algorithms in order to personalize the content for the users based on their browsing history, likes, and patterns of content consumption.
Political Parties or politicians can understand these patterns of content consumption and responsiveness. There are three kinds of analytics by which we can understand how it impacts Political Campaign Management.